Articles

SWET Newsletter, Number 88

SWET on Thursdays [announcements]

From Pennies to Profits: Marketing on a Shoestring

Presenter: Thomas Ainlay, Jr., Legacy Memoirs

U.S. Media Coverage of Japan: Biases or Mistranslations

Presenter: Charles Burress, San Francisco Chronicle

Japanese Aesthetics in People Photography

Presenter: Phil Ono, photographer

SWET Book Sale [announcement]

Dear Aunt Eva [working at home as a rewriter]

Upcoming in Kansai

more

Kim Schuefftan and the Heyday of Culture Books

by Lynne E. Riggs

Kim Schuefftan’s claim that he has been in Japan from Jōmon 3 is easily betrayed by his youthful smile and ruddy complexion. A few gray hairs and stories of books now considered classics in the world of publishing on Japan advise us that he is a senpai par excellence. Actually, he came to Japan in 1963. Starting... more

SWET Newsletter, Number 87

SWET on Thursdays in Y2K [event announcements]

Writing for Magazines — the Writer-Editor Relationship

Speakers: Aeve Baldwin, Tokyo Classified; David Hulme, ACCJ Journal; Jordanna Potter, Eye Ai; Daniel Scuka, J@pan Inc.

From Pennies to Profits: Marketing on a Shoestring

Speaker: Thomas Ainlay, Jr., Legacy Memoirs

SWET New Year's Party [announcement]

How We Got Here

Editing and Era... more

What’s in a Page?

by Lynne E. Riggs

FAQ corner Setting Your Units of Charge

What’s in a page? 250 English words, 350 words, 200 words, 25 lines, 2000 characters, 400 characters, 200 characters, 1200 characters . . .

All of these, and others, are commonly encountered “standard” pages, by one measure or other. Translators, editors, proofreaders, rewriters, book designers, typists/keyboarders—wordsmiths of all kinds—consort with several of these... more

Aunt Eva Redux: Burnt Out?

by Doreen Simmons

Benevolent Aunt Eva, who recently had the pleasure of seeing off her severest critic when he was transferred to a place more suited to his talents, finds it a little difficult to relate to a problem that seems to come from the inside, but has to get back into the saddle somehow.

Dear Aunt Eva,

OK,... more

SWET Newsletter, Number 86

SWET on Thursdays—Fall Line-up [event announcements]

Copywriting: How to do it, how to sell it

Presenter: John McCreery, copywriter, translator

Writing for Newspapers

Presenter: Karen Hill Anton, newspaper columnist, writing instructor

The Craft of Editing: Arts and crafts books and translated materials

Presenter: Kim Schuefftan, editor, food writer

SWET in the Kansai: SWET on Sunday... more