Articles

Ghost-writing vs Over-editing

by Doreen Simmons

Ghostwriting is a special form of the writer’s craft. It often takes time for an author even to find his or her own voice; but the ghostwriter has to assume the persona of someone else. Novelists and dramatists are free to invent the characters and the content of what they say; but the ghostwriter has to take someone... more

SWET Newsletter, Number 102

In this issue:

Reading Japanese Advertising: Print to TV Threads on SWET-L: How Do I … ? Where Have All the Proofreaders Gone? Over Their Shoulders: Translating Marketing for Marketers Rough Words: Singularly Plural Dualities Ask Aunt Eva: No more than necessary Meeting Reports: March 22: Bringing History to Life March 27: Steering Committee... more

No More than Necessary

by Doreen Simmons

Aunt Eva shows us how to work around the pitfalls of working with someone who seems bent on giving you more than you need.

Dear Aunt Eva,

There’s this translator our agency uses. He’s been with the agency a long time, since before I joined several years ago. He translates accurately, but his writing style is... more

Unwarranted Confidence

by Doreen Simmons

It may seem amazing that some people think a casual hunt in a pocket-size Japanese-English dictionary will produce the same result as informed knowledge, but they do.

Dear Aunt Eva,

I specialize in producing art catalogues. Important clients think so, anyway. I have, however, had an adverse experience: I worked on an art catalogue with a... more

Kanji Core Meanings, Software Lexicons

by Lynne E. Riggs

Launching “SWET on Saturdays,” Jack Halpern told how one student of Japanese wound up creating a Japanese-English character dictionary and massive Chinese, Japanese, and Korean lexical databases now used to aid Internet search engines.

Starting with an encounter with a Japanese language textbook on an Israeli kibbutz, the story of how one man’s fascination... more

Reading Japanese Advertising

by John L. McCreery

What does it mean to understand an ad? And what specifically does it mean to understand a Japanese ad? The ads we examine are more than an opportunity to learn about Japanese advertising; they are also an opportunity to learn something about the society in which those ads were produced.

When asked if I... more