Leader: Ruth P. Stevens 
Date: March 29 (Fri)
Time: 4:00–6:00 p.m.
Place: Gulliver Room, Book House Café,  Kitazawa Bldg., Jimbocho. See the cafe website at http://bookhousecafe.jp/ (in Japanese) for maps. Come out from the Jimbocho subway at exit A1, turn right, and walk about 15 meters to the Kitazawa Building. Look for the SWET signs.
Fee: ¥500 for members; ¥1,000 for non-members. Food and drink available at the café (see the menu at the Book House Café website). 

Advance registration is required. To register, please send an email to SWET by Thursday, March 28; workshop materials will be sent to participants.

Developing a unique personal brand sets you apart from the pack, whether in your company, your field, or your private life. In this dynamic workshop, you will learn the essential steps of identifying and promoting a personal brand that is exclusively yours.

For this in-person event led by Ruth P. Stevens, a founding member of SWET and a globally recognized marketing professional and adjunct professor at NYU Stern, you will learn the three key components of developing a personal brand and the tactical options available to you to get your brand noticed among the people who count. The session will operate in table-based groups, where each participant can get feedback on a branding plan and leave the program with a tangible set of action steps.