Articles

Editorial Addendum

by Kim Schuefftan

SWET asked Kim Schuefftan, editor at Kodansha International from 1966 to 1989, subsequently working as a freelance editor from his base in the countryside north of Tokyo, to comment on his experience as editor working with Amy Katoh on Otafuku: The Joy of Japan. In November 1999, Schuefftan spoke to SWET, and a report of his talk may... more

Otafuku Encounters

by Damon Shulenberger

Author of Otafuku: Joy of Japan (Tuttle, June 2005), Amy Katoh is known for her shop Blue & White, a fixture of Tokyo’s Azabu Juban area for more than 30 years, and three previous books. SWET pried into the profession and persona of one of Japan’’ greatest champions of traditional crafts and culture.

Once you... more

My Sort of Translating

by Edward G. Seidensticker

My kind of translation is literary translation of works that I like and admire.

My subject today is “My Sort of Translating.” By this I mean a kind of translating which I think probably not very many of you are much involved in. I’m an amateur. I have always been very much an amateur. An... more

An A-Un Editorial Team

by Pamela J.Noda

Can native speakers and non-native speakers work together as equals? They can on an a-un editorial team. Pamela J. Noda shows us how.

Many of us working in English-language publishing in Japan are in jobs that pair us with editorial assistants whose native language is Japanese. Those of us who are freelance editors interact with the Japanese tantōsha, person... more

A Post-Industrial SWETer at Work

by Hugh Ashton

Hugh Ashton originally came to Japan to write audio equipment manuals. Fifteen years later, after a few detours, he’s still doing the same thing, aided and abetted by his wife and more technology than is healthy for two people.

Most of my work is done from my home office. Although I can set my own... more

Reading Japanese Advertising: Print to TV

John L. McCreery

In his second article about Japanese advertising, John McCreery turns to the medium of television, which has unique possibilities not found in print advertising.

 

In the last issue of the SWET Newsletter, I talked generally about how to read Japanese ads and illustrated the approach I advocate by looking at the print ads for... more